Visitors want to eat like locals.
More travelers than ever are looking to experience destinations like locals do, especially when it comes to where they stay, shop, and eat. In fact, 75% of travelers say local dining is an important part of their vacation experience. Yet while they’d never book a stay on Airbnb without first seeing real, quality photos of every corner of a place, getting access to similar information about local restaurants before they decide where to eat is next to impossible.
You know that local food content is essential to success.
Destination marketing organizations are working to create food content to inspire and guide their visitors, but cite a lack of time and budget as reasons why they feel their efforts are falling short of their goals. According to a recent survey done by the United Nations World Tourism Organization, only 10% of DMOs say their food and beverage offerings are being adequately promoted. The question is, even where content efforts are in place, are they going as far as they could to maximize the visitor's local dining experience - and expenditures?
Imagine the impact you could have if you could share every story about the best local food and never have to worry about developing or creating the content yourself.
Your destination partners could help visitors dine like insiders and easily find the food that's just right for their taste, preference, and mood?
Your partner websites always had detailed and visual information about the best dishes being served right now by your member restaurants?
You could attract more organic traffic and generate more referrals to members without adding more work for you and your client teams?
This is what we do.
We’re the experts in providing DMOs with food tourism content that is easy to manage, affordable, and effective. We do the work to create, maintain, and deliver all the content you need to give every visitor to a destination's website a better way to find exactly the meal they crave.
Through our partnership, we can:
Add detailed, visual content to your website that increases website engagement, social sharing, and referrals to your member restaurants
Leverage your new comprehensive library of food into great articles to efficiently fuel your content marketing programs
Help more visitors find food they love to eat, every time
How do you get started?
Our team has been in your shoes, so we know that resources are tight and expectations for results are high. We focus on creating a partnership that’s based on ease, efficiency, and impact, so we do all the work to create, maintain, and deliver the content you need. Your role is simple:
Pick the restaurants
You tell us which restaurants you want to be included in your hankr program. Choose every member, or build it into a cooperative program where members contribute funds to participate.
Share the content
We provide embeds and API tools that support any way of sharing and presenting your food to your visitors. We'll work with you to “set it and forget it” while your visitors discover, taste, and share every delicious dish.
Enjoy the results!
When you have the best dining content in town, you’ll enjoy the attention that comes with it. More organic traffic, more user engagement will increase, and more partners wanting to be a part of it.
Fund it cooperatively!
We strongly believe in working cooperatively, and we have seen the impact our program can have on restaurants. At every level of a state's tourism ecosystem - state, regional, local, and member business - our content can be cooperatively developed and utilized.
We want to be a partner for your partners.
What questions do you have? Let's talk!